VAIO returns to the Middle Eastern region in partnership with Nexstgo

VAIO Corporation is back in the GCC with the launch of its new range of laptops with Nexstgo Company Limited. This license agreement between Hong Kong-based Nexstgo and Japan-based VAIO Corporation includes manufacturing, sales and marketing as well as servicing of VAIO laptops under the VAIO trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan markets and now in the Middle Eastern.

The laptops will be soon available across the Flagship Showrooms and other leading electronics stores across the GCC.

Commenting on the comeback, Mr. Alex Chung, CEO, Nexstgo Company Limited, said, “We are excited to bring VAIO back in the GCC. VAIO has always been a market leader for its stylish and durability range of laptops. With the launch, we aim to expand our distribution network in Middle Eastern region and clock a phenomenal growth by end of 2019. We are honoured to be VAIO’s key partner in the Middle Eastern, where we will participate in sales and marketing, and work together with VAIO to rebuild its brand position in the Middle Eastern”.

Mr. Hayashi Kaoru, Director, VAIO Corporation, said, “We are delighted to bring back the familiar VAIO brand to the hands of customers in the Middle Eastern region. I would like to thank Nexstgo for their support throughout this journey. Nexstgo is energetic and is strong in Research and Development (R&D) capabilities. What’s more, they understand the VAIO brand and the products very well. We both hope to continue the momentum by further strengthening our business pillars of strong product line-up, robust distribution network and innovative marketing. We are confident that Nexstgo will successfully re-introduce and expand VAIO’s business in Middle Eastern market”

This year, VAIO adds a very refreshing line-up of laptops to its product portfolio.

About VAIO Corporation

VAIO Corporation was established in July 1, 2014, spinning off from Sony’s PC business. With its headquarters and manufacturing base located in Azumino City, Nagano Prefecture, it is engaged in planning, design, development, manufacturing, sales and ancillary services in the PC business and EMS business.