Here’s what 24 of the most popular brand names really mean
IKEA isn't actually a Swedish word.
IKEA isn't a Swedish word that you don't understand.
Founder Ingvar Kamprad chose the brand name by combining the initials of his own name, IK, with the first letters of the farm and village, where grew up in southern Sweden: Elmtaryd and Agunnaryd.
Starbucks is named after a character in "Moby-Dick."
In an interview with The Seattle Times, Starbucks cofounder Gordon Bowker told the story of how they arrived at the name. At first, they were going through a list of words beginning with "st" because they thought those were powerful.
"Somebody somehow came up with an old mining map of the Cascades and Mount Rainier, and there was an old mining town called Starbo," he said. "As soon as I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in 'Moby-Dick.'"
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