‘It’ Movie Smashes All Box Office Records

The numbers for It are astounding; more than double any other film. The financial performance is akin to major blockbusters that cost much more to make. It holds the third highest opening weekend for all films released during 2017 coming after Beauty and the Beast with $174.8 million and Guardians of the Galaxy Vol. 2 with $146.5 million. The $35 million production budget of It compares very favorably to the $160 million spent making Beauty and the Beast and the $200 million spent making Guardians of the Galaxy Vol. 2. It is the kind of cash cow that makes movie studio execs salivate. There were no major stars to pay, and the advertising budget was recouped from the opening weekend’s proceeds.

This proves that when Hollywood makes a great film, it can come out any time of the year, even in the middle of a major national disaster, and still make a ton of money. Stephen King should be very proud that his story is extremely popular once again.